Exploring the Architecture of Place in America's Farmers Markets draws attention to the simple but elusive architectural space of public and farmers markets. It discusses three seminal types of markets—heritage building, open-air pavilion, and pop-up canopy—demonstrating the characteristics of each type using a mixture of narrative and illustration. The narrative combines historically informed architectural observation with interview material drawn from conversations the author has had over the years with market managers, vendors, and shoppers. The illustrations include an appealing variety of photos, diagrams, and drawings that enabled the author to view each market through an architectural lens based on eight scales of measure—the hand, the container, the person, the stall, a grouping of stalls, the street, the block, and the market's situation within the neighborhood. Some of the architectural elements discussed include walls that layer, openings that frame, roofs that encompass, and niches that embrace. While each of the case studies illustrates shared characteristics of one of the architectural typologies, each farmers market is distinct in the specific ways it reflects the local culture and environment. Ultimately, in viewing markets through these three types and eight scales of measure we are able to better appreciate how farmers markets foster social interaction and community engagement.
The book concludes with a broad look at the way of life and living that public and farmers markets have spawned, while looking ahead to what the author sees as an emerging new typology – the mobile market – which takes the bounty of local farmers to neighborhoods underserved with fresh healthy food, and otherwise known as food deserts. Market vendors speak enthusiastically about the qualitative benefits that farming life allows, and the greater good their individual choice provides for the general public and region. Likewise, a spectrum of governmental, commerce and community leaders champion the economic development farmers markets catalyze through allied business development and civic commitment.
Albright provides local activists and civic leaders with practical, “news you can use” perspectives on how to launch and/or strengthen farmers markets and the measurable economic and community development benefits to those communities.~Terry Grundy, DAAP School of Planning, University of Cincinnati
Compelling, easy to read. Albright offers a unique perspective that will help people become more aware of the value of their local markets as public places.~Steve Davies, Co-Founder of Project for Public Spaces
This book is a pleasure to read and an excellent guide to the history of farmers markets and their critical role in recapturing a “sense of place” in the cities of America. A forceful byte arm invitation to “come to the market.~Jim Tarbell, former Cincinnati city councilman and Vice Mayor of city and county Planning Commission